The Sony Xperia Play is the new face of the game-capable smart phones that features a four inch multi-touch screen and a slide out Playstation style game pad.
A huge crowd tuned out in the launching of this PSP phone which takes a long time to make.
In partnership with the leading video game publisher, Sony features games like The Sims, EA’s Fifa10, Assassin’s Creed and Guitar hero.
In the last few years, Sony has been in a lot of pressure to reinvent the new android smartphone which was dominated by Apple.
Sony CEO and President Bert Nordberg confessed that they had a hard time these last few years in the company because the sales of PSP slowly turned down, but now are making a healthy profit.
Apple's iPhone have attracted many gamers because of its faster processor and higher resolution screens but Johnny Minkley believes that the release of first phone playstation is a very smart move from Sony. " it shows that they are taking seriuosly the threat that Apple poses to them in the mobile gaming market." It is expected that Xperia Play will be release by March with titles from 20 gaming partners. The company is also expected to launch a more powerful successor to the PlayStation Portable, codenamed NGP.